Copywriter/Consultant Author of Designing Direct Mail that Sells, Sandra Blum, has created winning direct mail for both B-to-C and B-to-B clients. With 20+ years experience in direct marketing, advertising and marketing communications, Sandy is experienced in copywriting, design, list selection, web site and e-mail marketing, and consults on business strategy and market development. Her clients have included The Atlantic, AC Nielsen, Aetna, Biography Magazine, F & W Publications, Inc., Gruner+Jahr, J. P. Morgan Chase, National Geographic Society, Pitney Bowes, Price Waterhouse Coopers, Primedia, Smithsonian, Tufts University Media, and VNU. Sandy also is a highly-rated speaker at industry conferences and writes a regular column, Marketing Matters, for Dynamic Graphics magazine.