Has the Voucher Package Finally Met it's Match?
How the voucher package has evolved into a new hybrid format that promotes editorial content — as well as price. [ Download/View File ]
Voucher hybrid packages help magazine circulators fight back
Sage Communications’ new “Voucher Hybrid” concept was the buzzword at DMA’s Circulation Day — less than one month after the term was first coined in CM Magazine’s online publication, The Circulator. [ Download/View File ]
