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Mailing package when open

Thinking inside the box pays off.

CUcontent sells content licenses to credit union marketing managers. To catch their attention, Sage created a direct mail package featuring a bright orange box. Components included a high-end premium, letter, band/carrier, and chit. Exclusivity, deadlines and testimonials were used to drive results. This package set the stage for a series of follow-up postcards that continued to generate leads.