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This matching gift campaign is for the birds.

When National Audubon Society approached Sage to come up with a fresh approach for their winter matching gift program, it was important to think outside of the box. After an extensive concept exploratory and presentation, Audubon selected these two red cardinals perched on top of a snowman, which gave the campaign a human touch (without showing people). Sage’s “You Count x 2” campaign (named for its coinciding with the Christmas Bird Count — The nation’s longest-running citizen science bird project) is their most successful matching gift campaign ever, and has raised more money each year — for 4 years in a row.

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