Put a smile on your face.

Save the Children uses a “bounce-back” strategy to engage monthly donors and increase the personal connection they feel with their sponsored child, while also encouraging them to make an additional one-time gift to help other children in need. Since recipients are already child sponsors, getting them to include an additional donation was challenging. To engage the donors, we included 3 animal masks that they could sign and return to be forwarded to their sponsored child.

Below: Photo of children in Malawi with masks. ©2016 Save the Children

Masks

Making matching gift campaigns more impactful.

Save the Children is a leading international non-governmental organization that promotes children’s rights, provides relief and helps support children in developing countries. A core part of their mission is to create lasting change. This brochure uses a reveal fold to reinforce the idea that your donation will do more than help children survive — it will help them thrive. It was featured in the new creative designed for their spring 2015 Matching Gift Campaign, which lifted response by more than 30%.

See the Matching Gift Campaign creative that generated an index of 130.