Let’s face it – sending direct mail keeps getting more expensive. However, it’s a vital way to acquire and cultivate existing customers. Over the years, Sage has worked with countless clients to reduce costs without lowering response rates.
Here are three suggestions to consider:
- Test different package sizes and formats. Sage has had great success with self-mailers and even oversized postcards!
- Print on larger paper. If you have a multi-page letter or a buck slip, you may be able to reduce costs by printing components two-up or together and slitting the paper rather than printing components on two separate pages.
- Use digital printing for personalization. With the reduced cost of digital printing, we are now able to personalize in many more ways that go beyond just adding a customer’s name – all while keeping packages cost efficient.
Cost Cutting Win!
Sage’s long-term client, American Express® Savings, was able to reduce costs and increase revenue when they tested into a smaller self-mailer, beating our previous existing control.
Smaller size self-mailer = More Revenue!