by Rachel Kottler, Vice President | Nov 14, 2025 | Email Marketing
Giving Tuesday is just weeks away. Is your nonprofit ready? I’ve spent more than a decade leading direct response fundraising for nonprofits and advocacy organizations, and while Giving Tuesday is just a few weeks away, it isn’t too late to make a few simple changes...
by Rachel Kottler, Vice President | Oct 25, 2025 | News
I recently had the opportunity to attend the Breaking Silos: Leaning Into Data For True Omnichannel Success conference: Breaking Silos: Leaning Into Data For True Omnichannel Success Hosted by American Express. While the goal of omnichannel marketing isn’t new, what...
by Rachel Kottler, Vice President | Jul 30, 2025 | Marketing
I recently had the opportunity to host a lunch and learn for some of our clients at American Express about harnessing the power of personalization in digital marketing. Here are some key takeaways for you to know: First-name personalization is not enough....
by Rachel Kottler, Vice President | Jan 24, 2025 | Marketing
In 2024, advancements in AI led to major shifts in direct marketing. As we enter 2025, these shifts will only become more pronounced as technology continues to evolve and customers become more accustomed to new marketing techniques. Here are my top five direct...
by Rachel Kottler, Vice President | Jan 3, 2025 | Case Study
Are you part of a book club? Did you know that for what it would cost your book club to buy next month’s book, you could get over 30 children their very first book to call their own? That’s an entire classroom! As a former first grade teacher, I’ve seen the difference...
