by Rachel Kottler, Vice President | Jul 9, 2024 | Direct Mail, Email Marketing
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
by Rachel Kottler, Vice President | Jun 14, 2024 | SMS Messaging
Are you using SMS for marketing or fundraising campaigns? If not, you may be missing out. SMS marketing can be an exceptionally effective and affordable channel that can significantly enhance any marketing or fundraising efforts, offering: High Engagement Rates: As a...
by Rachel Kottler, Vice President | May 17, 2024 | Email Marketing
Subject lines can make or break an email campaign in today’s overcrowded mailboxes. All marketers know this by now – yet often little time is spent crafting them. Here’s eight tips to think about when crafting your next email campaign. Basic Tips for Writing Subject...
