by Rob Zodda, Senior Writer | May 5, 2026 | Marketing
As Sage Communications Group celebrates its 29th anniversary, co‑founder Anne Kottler reflects on Sage’s journey and shares what nearly three decades of direct response marketing can teach us today. Q. Take us back to the beginning—how did Sage Communications Group...
by Rob Zodda, Senior Writer | Mar 30, 2026 | Email Marketing
The email inbox as we know it is about to change forever. Gmail is rolling out its AI Inbox to select U.S. users—a major shift aimed at helping you manage your onslaught of emails by prioritizing the most important and relevant content. At first, this doesn’t sound...
by Rob Zodda, Senior Writer | Feb 9, 2026 | Marketing
As a marketer, I love when I get to attend an event that leaves me feeling informed, energized, and inspired. But I can also recall a few that I struggled to sit through—where I raced for the door before cocktail hour. I sat down with Account Director and events...
by Rob Zodda, Senior Writer | Dec 18, 2025 | Marketing
The year isn’t over yet. But we know that time waits for no marketer. The Sage team has been anticipating some of next year’s biggest trends and we’re excited to share our top six predictions for 2026. Here’s how brands will break through in the year...
by Rob Zodda, Senior Writer | Oct 25, 2025 | Email Marketing
When I heard about Gmail’s new Manage Subscriptions feature—the one that lets users unsubscribe from mailing lists without even opening the email—I thought, “Heck yes!” As a consumer (and someone who hates clutter, digital or otherwise), I immediately went on a...
