by Sandy Gonsalves, Senior Copy Director, Sage Communications | Apr 9, 2025 | Direct Mail, Email Marketing
Personalization in direct response marketing is not a new concept. Marketers and copywriters have been adding personalization fields like name and address to the granddaddy of direct response channels—direct mail—for decades. However, personalization has evolved well...
by Rachel Kottler, Vice President | Jul 9, 2024 | Direct Mail, Email Marketing
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
by Anne Kottler & Rachel Kottler, Partners, Sage Communications | Apr 30, 2024 | Direct Mail
Let’s face it – sending direct mail keeps getting more expensive. However, it’s a vital way to acquire and cultivate existing customers. Over the years, Sage has worked with countless clients to reduce costs without lowering response rates. Here are three suggestions...
