by Rachel Kottler, Vice President | Jul 9, 2024 | Direct Mail, Email Marketing
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
by Anne Kottler, Partner, Sage Communications | Apr 30, 2024 | Direct Mail
Let’s face it – sending direct mail keeps getting more expensive. However, it’s a vital way to acquire and cultivate existing customers. Over the years, Sage has worked with countless clients to reduce costs without lowering response rates. Here are three suggestions...
