by Rachel Lord, Senior Art Director | Jul 9, 2024 | Email Marketing
We asked Senior Art Director, Rachel Lord, to share a bit about the process behind the incredible email designs she creates. Here’s what she told us: “At Sage, the designer/art director is heavily involved in the strategy. We work closely with our client and writing...
by Rachel Kottler, Vice President | Jul 9, 2024 | Direct Mail, Email Marketing
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
by Rachel Kottler, Vice President | May 17, 2024 | Email Marketing
Subject lines can make or break an email campaign in today’s overcrowded mailboxes. All marketers know this by now – yet often little time is spent crafting them. Here’s eight tips to think about when crafting your next email campaign. Basic Tips for Writing Subject...
