by Rob Zodda, Senior Writer | Mar 30, 2026 | Email Marketing
The email inbox as we know it is about to change forever. Gmail is rolling out its AI Inbox to select U.S. users—a major shift aimed at helping you manage your onslaught of emails by prioritizing the most important and relevant content. At first, this doesn’t sound...
by Rachel Kottler, Vice President | Nov 14, 2025 | Email Marketing
Giving Tuesday is just weeks away. Is your nonprofit ready? I’ve spent more than a decade leading direct response fundraising for nonprofits and advocacy organizations, and while Giving Tuesday is just a few weeks away, it isn’t too late to make a few simple changes...
by Rob Zodda, Senior Writer | Oct 25, 2025 | Email Marketing
When I heard about Gmail’s new Manage Subscriptions feature—the one that lets users unsubscribe from mailing lists without even opening the email—I thought, “Heck yes!” As a consumer (and someone who hates clutter, digital or otherwise), I immediately went on a...
by Sandy Gonsalves, Senior Copy Director, Sage Communications | Apr 9, 2025 | Direct Mail, Email Marketing
Personalization in direct response marketing is not a new concept. Marketers and copywriters have been adding personalization fields like name and address to the granddaddy of direct response channels—direct mail—for decades. However, personalization has evolved well...
by Rachel Lord, Senior Art Director | Jul 9, 2024 | Email Marketing
We asked Senior Art Director, Rachel Lord, to share a bit about the process behind the incredible email designs she creates. Here’s what she told us: “At Sage, the designer/art director is heavily involved in the strategy. We work closely with our client and writing...
by Rachel Kottler, Vice President | Jul 9, 2024 | Direct Mail, Email Marketing
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
