by Rob Zodda, Senior Writer | Dec 18, 2025 | Marketing
The year isn’t over yet. But we know that time waits for no marketer. The Sage team has been anticipating some of next year’s biggest trends and we’re excited to share our top six predictions for 2026. Here’s how brands will break through in the year...
by Rachel Kottler, Vice President | Jul 30, 2025 | Marketing
I recently had the opportunity to host a lunch and learn for some of our clients at American Express about harnessing the power of personalization in digital marketing. Here are some key takeaways for you to know: First-name personalization is not enough....
by Rachel Kottler, Vice President | Jan 24, 2025 | Marketing
In 2024, advancements in AI led to major shifts in direct marketing. As we enter 2025, these shifts will only become more pronounced as technology continues to evolve and customers become more accustomed to new marketing techniques. Here are my top five direct...
by Anne Kottler & Rachel Kottler, Partners, Sage Communications | Oct 18, 2024 | Marketing
As marketers, we’re lucky. We get to be a part of real-time cultural shifts that flow through our work. One of the most exciting changes is a seismic shift toward inclusiveness across all channels of communication. As you think about inclusive marketing at your...
