Non-profit Membership Renewal Letter

Letter

Non-profit Membership Renewal Outer Envelope

Outer envelope – front

Non-profit Membership Renewal Outer Envelope

Outer envelope – back

Non-profit Membership Renewal Insert

Insert

A membership card that entices donors to renew.

This membership retention package for Environmental Defense Fund (EDF) features a do-it-yourself membership card that members can fold together as an engagement device. The message of renewing to EDF is tied to the bigger message, “The Earth Still Needs You.”

The combination of innovative design and a strong mission connection resulted in a 58% gain in response over the control.