Sage helps ADP gain trust and customers for a new line of business.
With the recent introduction of Wisely® prepaid debit cards, ADP began offering an affordable, digital alternative to traditional banking. ADP brought Sage on board to help market Wisely to their payroll clients and their clients’ employees.
Sage is helping ADP overcome their target consumer’s lack of trust in banks, while capitalizing on a younger generation’s willingness to go digital. Our deep understanding of this “underbanked” population means we can develop on-brand digital and social creative for acquisition, loyalty and retention campaigns.
“I have really enjoyed working with the Sage Team for many years. They are strategic, attentive and responsive to my needs and have a proven track record of creating results-driven communications. I am thrilled that I am able to partner and collaborate with them once again in my current role as Senior Marketing Director at ADP.”
Senior Marketing Director