Sage has partnered with Everytown for Gun Safety since 2023 — creating direct mail fundraising campaigns that consistently outperform prior results.
Sage has worked with Everytown on everything from restarting their direct mail acquisition program to making their direct mail appeal program more cost-effective to increasing mid-level giving through multichannel strategies.
As a hands-on strategic partner, we’ve helped Everytown find new approaches to segmentation and expand to new direct mail-responsive audiences. We’ve reimagined annual campaigns to make them more engaging for donors and tested into new creative, always bringing data to the forefront of what we do.
“It’s been an absolute pleasure to work with Sage. Their team combines strategic thinking with strong creative, and they genuinely care about the impact of the work. The proof has been in the results.”
Matt Reese, Managing Director, Donor Growth and Experience
Everytown for Gun Safety
