Put a smile on your face.
Save the Children uses a “bounce-back” strategy to engage monthly donors and increase the personal connection they feel with their sponsored child, while also encouraging them to make an additional one-time gift to help other children in need. Since recipients are already child sponsors, getting them to include an additional donation was challenging. To engage the donors, we included 3 animal masks that they could sign and return to be forwarded to their sponsored child.
Below: Photo of children in Malawi with masks. ©2016 Save the Children
Save the Children Annual Sponsorship Update.
Once a year, Save the Children sends an informative update to its child sponsors. This no-ask package includes a card with the child’s picture and current information; an update from the country office; a brochure highlighting sponsorship work in the sponsored child’s country; and a letter-writing kit for the sponsor to use to write to their sponsored child.
This no-ask mailing helps keep sponsors engaged and feeling good about the work they help make possible.
Making matching gift campaigns more impactful.
Save the Children is a leading international non-governmental organization that promotes children’s rights, provides relief and helps support children in developing countries. A core part of their mission is to create lasting change. This brochure uses a reveal fold to reinforce the idea that your donation will do more than help children survive — it will help them thrive. It was featured in the new creative designed for their spring 2015 Matching Gift Campaign, which lifted response by more than 30%.
The team at Sage stays abreast of all the current trends, both in the nonprofit and commercial spheres. This keeps the ideas fresh and relevant. I can always count on their creative team to bring me innovation that keeps our appeals compelling.
Associate Director, Direct Response Fundraising
Save the Children