Are you a natural-born leader?
WWF donors care passionately about wildlife. We appealed to that passion in this invitation to join WWF’s Leadership Partners, a group of major donors who give $10,000 or more annually. Through dramatic photography and inspirational copy, we equated leadership qualities found in nature with the leadership role of a WWF major donor in saving wildlife and the extraordinary places they live.
Inside, a large glossy folder featuring an iconic lion image encouraged the recipient to “take the next step on their conservation journey” by becoming a WWF Leadership Partner.
How to acquire midlevel donors.
World Wildlife Fund asked Sage to create two new acquisition DM packages for Partners in Conservation, WWF’s program for midlevel donors who make an annual gift of $1,000 or more.
Both nature-inspired packages became acquisition controls.
In the first package, the theme of partnership reinforces the “Partners in Conservation” branding and the crucial role Partners play in WWF’s conservation work. The theme visually comes to life in the brochure, which draws a parallel between a pride of lions, a school of fish, a flock of birds and a partnership of people dedicated to protecting wildlife.
In the second WWF Partners in Conservation acquisition package, the theme of “together” runs through the components to highlight the powerful partnership between WWF and midlevel donors. Donors are left with the inspirational message that the only way we can solve the world’s environmental problems is if we work together.