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Magazine Gift Subscription Renewal Letter and Form

Cold donor form – effort 1

Magazine Gift Subscription Renewal Letter and Form

Cold donor form – effort 2

A business-like approach beats warm and fuzzy.

This breakthrough campaign for Fast Company subscription gifts features a business-like form design and copy approach. By presenting the offer and benefits concisely, the subscriber is focused on the transaction of renewing their own subscription with the incentive of getting a FREE gift subscription as well.