Sage Shares Blog
Sage’s 7 Guiding Principles for Effective Personalization
Personalization in direct response marketing is not a new concept. Marketers and copywriters have been adding personalization fields like name and address to the granddaddy of direct response channels—direct mail—for decades. However, personalization has evolved well...
5 Marketing Predictions for 2025
In 2024, advancements in AI led to major shifts in direct marketing. As we enter 2025, these shifts will only become more pronounced as technology continues to evolve and customers become more accustomed to new marketing techniques. Here are my top five direct...
How Sage Helped Reading Is Fundamental Think Outside of the “Fundraising Box”
Are you part of a book club? Did you know that for what it would cost your book club to buy next month’s book, you could get over 30 children their very first book to call their own? That’s an entire classroom! As a former first grade teacher, I’ve seen the difference...
Real Progress! The Global Shift to Inclusive Marketing
As marketers, we’re lucky. We get to be a part of real-time cultural shifts that flow through our work. One of the most exciting changes is a seismic shift toward inclusiveness across all channels of communication. As you think about inclusive marketing at your...
A Designer’s Perspective — How to Create Effective Marketing Emails
We asked Senior Art Director, Rachel Lord, to share a bit about the process behind the incredible email designs she creates. Here’s what she told us: “At Sage, the designer/art director is heavily involved in the strategy. We work closely with our client and writing...
5 Tips for Creating Effective Calls to Action
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
How SMS Messaging Can Boost Any Marketing Strategy
Are you using SMS for marketing or fundraising campaigns? If not, you may be missing out. SMS marketing can be an exceptionally effective and affordable channel that can significantly enhance any marketing or fundraising efforts, offering: High Engagement Rates: As a...
Tired of Your Emails Not Being Read? 8 Tips to Help Your Emails Get Opened.
Subject lines can make or break an email campaign in today’s overcrowded mailboxes. All marketers know this by now – yet often little time is spent crafting them. Here’s eight tips to think about when crafting your next email campaign. Basic Tips for Writing Subject...
3 Creative Ways to Reduce Direct Mail Costs Without Impacting Results
Let’s face it – sending direct mail keeps getting more expensive. However, it’s a vital way to acquire and cultivate existing customers. Over the years, Sage has worked with countless clients to reduce costs without lowering response rates. Here are three suggestions...