Sage Shares Blog
6 Top Marketing Trends We Expect in 2026
The year isn’t over yet. But we know that time waits for no marketer. The Sage team has been anticipating some of next year’s biggest trends and we’re excited to share our top six predictions for 2026. Here’s how brands will break through in the year...
Your Giving Tuesday Checklist
Giving Tuesday is just weeks away. Is your nonprofit ready? I’ve spent more than a decade leading direct response fundraising for nonprofits and advocacy organizations, and while Giving Tuesday is just a few weeks away, it isn’t too late to make a few simple changes...
Three Ways Marketers Can Beat Gmail’s “Manage Subscriptions” Feature
When I heard about Gmail’s new Manage Subscriptions feature—the one that lets users unsubscribe from mailing lists without even opening the email—I thought, “Heck yes!” As a consumer (and someone who hates clutter, digital or otherwise), I immediately went on a...
Event Recap: Breaking Silos: Leaning Into Data For True Omnichannel Success Hosted by American Express
I recently had the opportunity to attend the Breaking Silos: Leaning Into Data For True Omnichannel Success conference: Breaking Silos: Leaning Into Data For True Omnichannel Success Hosted by American Express. While the goal of omnichannel marketing isn’t new, what...
7 Takeaways from Our Lunch and Learn: Harnessing the Power of Personalization
I recently had the opportunity to host a lunch and learn for some of our clients at American Express about harnessing the power of personalization in digital marketing. Here are some key takeaways for you to know: First-name personalization is not enough....
Sage’s 7 Guiding Principles for Effective Personalization
Personalization in direct response marketing is not a new concept. Marketers and copywriters have been adding personalization fields like name and address to the granddaddy of direct response channels—direct mail—for decades. However, personalization has evolved well...
5 Marketing Predictions for 2025
In 2024, advancements in AI led to major shifts in direct marketing. As we enter 2025, these shifts will only become more pronounced as technology continues to evolve and customers become more accustomed to new marketing techniques. Here are my top five direct...
How Sage Helped Reading Is Fundamental Think Outside of the “Fundraising Box”
Are you part of a book club? Did you know that for what it would cost your book club to buy next month’s book, you could get over 30 children their very first book to call their own? That’s an entire classroom! As a former first grade teacher, I’ve seen the difference...
Real Progress! The Global Shift to Inclusive Marketing
As marketers, we’re lucky. We get to be a part of real-time cultural shifts that flow through our work. One of the most exciting changes is a seismic shift toward inclusiveness across all channels of communication. As you think about inclusive marketing at your...
A Designer’s Perspective — How to Create Effective Marketing Emails
We asked Senior Art Director, Rachel Lord, to share a bit about the process behind the incredible email designs she creates. Here’s what she told us: “At Sage, the designer/art director is heavily involved in the strategy. We work closely with our client and writing...