Sage Shares Blog
A Designer’s Perspective — How to Create Effective Marketing Emails
We asked Senior Art Director, Rachel Lord, to share a bit about the process behind the incredible email designs she creates. Here’s what she told us: “At Sage, the designer/art director is heavily involved in the strategy. We work closely with our client and writing...
5 Tips for Creating Effective Calls to Action
No matter which marketing channel you’re using, if you don’t have a strong call to action (CTA), your direct response campaign will suffer. But what makes for a strong call to action? Hint: “Click here” isn’t one! Five Tips to Optimize Your CTAs: Make Your Ask...
How SMS Messaging Can Boost Any Marketing Strategy
Are you using SMS for marketing or fundraising campaigns? If not, you may be missing out. SMS marketing can be an exceptionally effective and affordable channel that can significantly enhance any marketing or fundraising efforts, offering: High Engagement Rates: As a...
Tired of Your Emails Not Being Read? 8 Tips to Help Your Emails Get Opened.
Subject lines can make or break an email campaign in today’s overcrowded mailboxes. All marketers know this by now – yet often little time is spent crafting them. Here’s eight tips to think about when crafting your next email campaign. Basic Tips for Writing Subject...
3 Creative Ways to Reduce Direct Mail Costs Without Impacting Results
Let’s face it – sending direct mail keeps getting more expensive. However, it’s a vital way to acquire and cultivate existing customers. Over the years, Sage has worked with countless clients to reduce costs without lowering response rates. Here are three suggestions...